TRAVEL RETAIL, REBUILT FOR E-COMMERCE

Fly.Buy.Drink.

Visiting Europe from outside the EU? Order exceptional spirits online, have them delivered during your trip, take them home in your luggage and reclaim eligible VAT after export validation.

Get your Traveller Pass

VAT is charged at checkout. No valid export proof means no VAT refund.

TRULY TAXFREETRAVELLER PASS

STATUSNON-EU TRAVELLER

SHOPPING REGIONEUROPE

REFUNDAFTER EXPORT

Duty free no longer has to start at the airport.

HOW IT WORKS

Three steps. One European shop.

Fly

You normally live outside the EU and are visiting Europe temporarily.

Buy

Order online during your trip. We deliver to a supported EU address and charge local VAT at checkout.

Drink

Take the goods out of the EU in your personal baggage. After successful export validation, eligible VAT is refunded.

WHY IT'S DIFFERENT

European travel retail without the airport shop.

Order anywhere.
Hotel, holiday address or another supported delivery point.

One online experience.
Local EU VAT is handled at checkout; the refund follows after validated export.

Built for travellers.
Traveller verification keeps access focused on customers who normally live outside the EU.

TRAVELLER PASS

Verify once. Shop while you travel.

Launch version: traveller applications are reviewed manually. Automated identity, address and age verification can be connected later.

First name Last name Email Country of normal residence EU arrival date EU departure date Final EU departure airport / port Flight / booking reference

I confirm that I am of legal age to purchase alcohol in the relevant market. I confirm that my normal residence is outside the European Union. I understand that VAT is refunded only after acceptable proof that the goods left the EU with me.

Do not upload passport documents through this launch form. Production identity-document handling should use a dedicated verification provider.

FAQ

The important bits.

Who can use Truly Taxfree?

Travellers whose normal residence is outside the EU, subject to the applicable local tax-free shopping rules.

Do I pay VAT first?

Yes. VAT is charged at checkout. The eligible refund follows only after valid export evidence is accepted.

Is nationality the test?

No. The key criterion is normal residence outside the EU, not simply holding a non-EU passport.

Where do I validate export?

Normally at the relevant EU exit point, following the local validation procedure.

Is alcohol duty also refunded?

VAT and excise are separate regimes. Excise treatment depends on the specific movement and applicable rules.

FLY. BUY. DRINK.

Take something exceptional home.

Get verified